QR Code Management
By generating and using QR codes, vending operators can offer incentives, discounts and promotional offers to users of smart phones, when they use them for payment at a suitable vending machine.
QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. The QR code is a mobile readable optical label that contains information about the item to which it is attached.
A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera or smart phone) and processed using internal software until the image can be appropriately interpreted. The required data is then extracted from patterns present in both horizontal and vertical components of the image.
QR codes can be printed on most materials and are often used in magazines, labels and promotional materials. Scanning the QR code typically directs the user to a web page to give the user additional information about the product or service. By using appropriate QR codes on stickers and promotional materials in and around vending machines, a user with a smart phone can gain access to discounts on vending products and free drinks if they use their phone for payment.
QR codes can gain valuable information from user activity and when processed give useful management reports for marketing and research purposes.